Who Are "You"?

With all the latest news telling you how to increase your customer base through blogging, bookmarking, twittering, offering certain styles of podcasts and reports, etc – it’s easy to forget that while all these techniques can be valuable – if applied right – the one thing you shouldn’t change or leave out –  is you.  

What do I mean by that? It is you who drives the business, you that people identify with, you they want to know (In this case ‘you’ = ‘your brand’). That means that it’s ok to try new things, make changes etc – but it’s not ok to forget who you are. You have to be authentic. Start relying too much on the latest marketing trend – and people will leave.

Why? Because they can tell if your being authentic – or not. This means sharing a bit about yourself, your story, your background and what drives you. People want to know your story. Unless you do business, based on being the cheapest, you have to provide a reason for your clients to come back. Getting to know you is one of those reasons.

How do you share your story with your clients?


About Sabine
Mom, Sister, Friend, Traveller, World Citizen, Realtor, Optimist

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